Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market (2024)

Abstract

Purpose
In order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect possible fast-and-frugal heuristics in day-to-day decision-making of independent financial advisers who help owners of SMEs to acquire capital (e.g. loans, factoring, leasing and equity).

Design/methodology/approach
The authors inductively assessed the work of financial advisers of SMEs. Based on group discussions, the authors drew up a semi-structured interview-protocol with descriptive questions about how financial advisers come to a deal for their clients. The interviews of 19 professionals were analysed by relating them to the theory of fast-and-frugal heuristics.

Findings
Within their decision-making, advisers estimate the likelihood of acceptance by a few financial providers they know well in their personal network with a strong bias towards traditional banking products, although there are a large number of alternatives on the Dutch market. “Less is more” seems to be a relevant principle when defined as satisficing. Heuristics help advisers to deal with behavioural and economic limitations. Also, the authors have found that client interaction, previous working experience and the company the adviser is working for influences the shaping of the simple rules the adviser is using.

Research limitations/implications
The study shows how difficult it is to understand the ecological rationality of a certain group of professionals and to understand the “less is more” principle. Financial advisers to SMEs use cognitive shortcuts and simple rules to advise SME-owners, based on previous experiences, but it is difficult to determine whether that leads to the same or even better solutions for them and their clients than using probability theory and financial optimisation models. Within heuristics, satisficing seems to be a dominant mechanism. Here, heuristics help advisers in recognising possibilities by searching for similarities between a current financing case and previous experiences. The data suggests that if “less is more” is defined as satisficing for one or more stakeholders involved, the principle dominates the decision making of financial advisers of SME's.

Practical implications
The authors suggest the relevance of a behavioural approach to finance by assessing the day-to-day decisions of financial advisers of SMEs. Also, the authors suggest that financial advisers are guided by previous experiences, and they do not fully assess a wide range of options in their work but need shortcuts to fulfil the needs of their clients.

Originality/value
The study comes close to day-to-day decision-making in finance by assessing how professionals make decisions. The authors try to understand types of heuristics in relation with “ecological rationality” and the less is more principle. The authors assess financial advisers of SME-companies, a group that has gotten little research attention until now. The influence of client interaction and of the company the adviser is working for is remarkable in the shaping of the advisers' simple rules.

Original languageEnglish
Pages (from-to)1728-1749
JournalManagement Decision
Volume59
Issue number7
DOIs
Publication statusPublished - 17 Aug 2021

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    Rauwerda, K. (2021). Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market. Management Decision, 59(7), 1728-1749. https://doi.org/10.1108/MD-09-2019-1269

    Rauwerda, Kirsten ; De Graaf, Frank Jan . / Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market. In: Management Decision. 2021 ; Vol. 59, No. 7. pp. 1728-1749.

    @article{eed402e7589242eca60d16bf5bace51a,

    title = "Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market",

    abstract = "PurposeIn order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect possible fast-and-frugal heuristics in day-to-day decision-making of independent financial advisers who help owners of SMEs to acquire capital (e.g. loans, factoring, leasing and equity).Design/methodology/approachThe authors inductively assessed the work of financial advisers of SMEs. Based on group discussions, the authors drew up a semi-structured interview-protocol with descriptive questions about how financial advisers come to a deal for their clients. The interviews of 19 professionals were analysed by relating them to the theory of fast-and-frugal heuristics.FindingsWithin their decision-making, advisers estimate the likelihood of acceptance by a few financial providers they know well in their personal network with a strong bias towards traditional banking products, although there are a large number of alternatives on the Dutch market. “Less is more” seems to be a relevant principle when defined as satisficing. Heuristics help advisers to deal with behavioural and economic limitations. Also, the authors have found that client interaction, previous working experience and the company the adviser is working for influences the shaping of the simple rules the adviser is using.Research limitations/implicationsThe study shows how difficult it is to understand the ecological rationality of a certain group of professionals and to understand the “less is more” principle. Financial advisers to SMEs use cognitive shortcuts and simple rules to advise SME-owners, based on previous experiences, but it is difficult to determine whether that leads to the same or even better solutions for them and their clients than using probability theory and financial optimisation models. Within heuristics, satisficing seems to be a dominant mechanism. Here, heuristics help advisers in recognising possibilities by searching for similarities between a current financing case and previous experiences. The data suggests that if “less is more” is defined as satisficing for one or more stakeholders involved, the principle dominates the decision making of financial advisers of SME's.Practical implicationsThe authors suggest the relevance of a behavioural approach to finance by assessing the day-to-day decisions of financial advisers of SMEs. Also, the authors suggest that financial advisers are guided by previous experiences, and they do not fully assess a wide range of options in their work but need shortcuts to fulfil the needs of their clients.Originality/valueThe study comes close to day-to-day decision-making in finance by assessing how professionals make decisions. The authors try to understand types of heuristics in relation with “ecological rationality” and the less is more principle. The authors assess financial advisers of SME-companies, a group that has gotten little research attention until now. The influence of client interaction and of the company the adviser is working for is remarkable in the shaping of the advisers' simple rules.",

    keywords = "Decision-making, Heuristics, SME-finance, Satisficing",

    author = "Kirsten Rauwerda and {De Graaf}, {Frank Jan}",

    note = "With supplementary file. Funding Information: The authors would like to acknowledge the editors and the anonymous reviewers for their constructive feedback and his colleagues Jamal Abid and Lex van Teeffelen for their work within this research project. The research is (partly) funded by the Dutch Research Council/SIA Raak, project “Naar MKB-advies over gestapeld financieren”. Publisher Copyright: {\textcopyright} 2021, Emerald Publishing Limited.",

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    language = "English",

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    Rauwerda, K 2021, 'Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market', Management Decision, vol. 59, no. 7, pp. 1728-1749. https://doi.org/10.1108/MD-09-2019-1269

    Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market. / Rauwerda, Kirsten; De Graaf, Frank Jan .
    In: Management Decision, Vol. 59, No. 7, 17.08.2021, p. 1728-1749.

    Research output: Contribution to journalArticleAcademicpeer-review

    TY - JOUR

    T1 - Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market

    AU - Rauwerda, Kirsten

    AU - De Graaf, Frank Jan

    N1 - With supplementary file. Funding Information:The authors would like to acknowledge the editors and the anonymous reviewers for their constructive feedback and his colleagues Jamal Abid and Lex van Teeffelen for their work within this research project. The research is (partly) funded by the Dutch Research Council/SIA Raak, project “Naar MKB-advies over gestapeld financieren”.Publisher Copyright:© 2021, Emerald Publishing Limited.

    PY - 2021/8/17

    Y1 - 2021/8/17

    N2 - PurposeIn order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect possible fast-and-frugal heuristics in day-to-day decision-making of independent financial advisers who help owners of SMEs to acquire capital (e.g. loans, factoring, leasing and equity).Design/methodology/approachThe authors inductively assessed the work of financial advisers of SMEs. Based on group discussions, the authors drew up a semi-structured interview-protocol with descriptive questions about how financial advisers come to a deal for their clients. The interviews of 19 professionals were analysed by relating them to the theory of fast-and-frugal heuristics.FindingsWithin their decision-making, advisers estimate the likelihood of acceptance by a few financial providers they know well in their personal network with a strong bias towards traditional banking products, although there are a large number of alternatives on the Dutch market. “Less is more” seems to be a relevant principle when defined as satisficing. Heuristics help advisers to deal with behavioural and economic limitations. Also, the authors have found that client interaction, previous working experience and the company the adviser is working for influences the shaping of the simple rules the adviser is using.Research limitations/implicationsThe study shows how difficult it is to understand the ecological rationality of a certain group of professionals and to understand the “less is more” principle. Financial advisers to SMEs use cognitive shortcuts and simple rules to advise SME-owners, based on previous experiences, but it is difficult to determine whether that leads to the same or even better solutions for them and their clients than using probability theory and financial optimisation models. Within heuristics, satisficing seems to be a dominant mechanism. Here, heuristics help advisers in recognising possibilities by searching for similarities between a current financing case and previous experiences. The data suggests that if “less is more” is defined as satisficing for one or more stakeholders involved, the principle dominates the decision making of financial advisers of SME's.Practical implicationsThe authors suggest the relevance of a behavioural approach to finance by assessing the day-to-day decisions of financial advisers of SMEs. Also, the authors suggest that financial advisers are guided by previous experiences, and they do not fully assess a wide range of options in their work but need shortcuts to fulfil the needs of their clients.Originality/valueThe study comes close to day-to-day decision-making in finance by assessing how professionals make decisions. The authors try to understand types of heuristics in relation with “ecological rationality” and the less is more principle. The authors assess financial advisers of SME-companies, a group that has gotten little research attention until now. The influence of client interaction and of the company the adviser is working for is remarkable in the shaping of the advisers' simple rules.

    AB - PurposeIn order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect possible fast-and-frugal heuristics in day-to-day decision-making of independent financial advisers who help owners of SMEs to acquire capital (e.g. loans, factoring, leasing and equity).Design/methodology/approachThe authors inductively assessed the work of financial advisers of SMEs. Based on group discussions, the authors drew up a semi-structured interview-protocol with descriptive questions about how financial advisers come to a deal for their clients. The interviews of 19 professionals were analysed by relating them to the theory of fast-and-frugal heuristics.FindingsWithin their decision-making, advisers estimate the likelihood of acceptance by a few financial providers they know well in their personal network with a strong bias towards traditional banking products, although there are a large number of alternatives on the Dutch market. “Less is more” seems to be a relevant principle when defined as satisficing. Heuristics help advisers to deal with behavioural and economic limitations. Also, the authors have found that client interaction, previous working experience and the company the adviser is working for influences the shaping of the simple rules the adviser is using.Research limitations/implicationsThe study shows how difficult it is to understand the ecological rationality of a certain group of professionals and to understand the “less is more” principle. Financial advisers to SMEs use cognitive shortcuts and simple rules to advise SME-owners, based on previous experiences, but it is difficult to determine whether that leads to the same or even better solutions for them and their clients than using probability theory and financial optimisation models. Within heuristics, satisficing seems to be a dominant mechanism. Here, heuristics help advisers in recognising possibilities by searching for similarities between a current financing case and previous experiences. The data suggests that if “less is more” is defined as satisficing for one or more stakeholders involved, the principle dominates the decision making of financial advisers of SME's.Practical implicationsThe authors suggest the relevance of a behavioural approach to finance by assessing the day-to-day decisions of financial advisers of SMEs. Also, the authors suggest that financial advisers are guided by previous experiences, and they do not fully assess a wide range of options in their work but need shortcuts to fulfil the needs of their clients.Originality/valueThe study comes close to day-to-day decision-making in finance by assessing how professionals make decisions. The authors try to understand types of heuristics in relation with “ecological rationality” and the less is more principle. The authors assess financial advisers of SME-companies, a group that has gotten little research attention until now. The influence of client interaction and of the company the adviser is working for is remarkable in the shaping of the advisers' simple rules.

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    KW - Satisficing

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    Rauwerda K, De Graaf FJ. Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market. Management Decision. 2021 Aug 17;59(7):1728-1749. doi: 10.1108/MD-09-2019-1269

    I'm an expert in the field of financial decision-making and heuristics, with a deep understanding of the complexities involved in the managerial domain of financial advisors, particularly those assisting small and medium-sized enterprises (SMEs). My expertise is grounded in practical knowledge, and I've delved into the intricacies of how heuristics are applied in day-to-day decision-making processes.

    Now, let's break down the key concepts and findings from the article you provided:

    Title: Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market

    Authors: Kirsten Rauwerda and Frank Jan De Graaf

    Abstract: The purpose of the study is to understand how heuristics are used in the managerial domain of financial advisors to SMEs and what influences the shaping of these heuristics. The authors explore fast-and-frugal heuristics in the decision-making of independent financial advisors helping SME owners acquire capital.

    Methodology: The authors inductively assessed the work of financial advisors through group discussions. A semi-structured interview protocol with descriptive questions was developed based on these discussions. The interviews of 19 professionals were then analyzed in relation to the theory of fast-and-frugal heuristics.

    Findings:

    • Advisors estimate the likelihood of acceptance by a few known financial providers in their personal network, showing a bias towards traditional banking products.
    • "Less is more" is relevant, defined as satisficing, where heuristics help advisors deal with behavioral and economic limitations.
    • Client interaction, previous working experience, and the company the advisor works for influence the shaping of the simple rules they use.

    Research Limitations/Implications:

    • The study highlights the difficulty in understanding the ecological rationality of financial advisors.
    • Financial advisors use cognitive shortcuts and simple rules based on previous experiences, making it challenging to assess whether this leads to better solutions than using probability theory and financial optimization models.
    • Satisficing appears to be a dominant mechanism within heuristics.

    Practical Implications:

    • The authors suggest the relevance of a behavioral approach to finance by assessing the day-to-day decisions of financial advisors of SMEs.
    • Financial advisors rely on previous experiences and may not fully assess a wide range of options, using shortcuts to fulfill the needs of their clients.

    Originality/Value:

    • The study closely examines day-to-day decision-making in finance, aiming to understand types of heuristics in relation to "ecological rationality" and the "less is more" principle.
    • It assesses financial advisors of SMEs, a group that has received little research attention until now.

    This research sheds light on the practical aspects of financial decision-making, showcasing the use of heuristics and the impact of various factors on the decision-making process of advisors to SMEs.

    Heuristics in financial decision-making: the selection of SME financing by advisers in an increasingly diverse market (2024)

    FAQs

    What is heuristic theory in financial management? ›

    Heuristics are often defined as mental shortcuts or rules of thumb, which are used by investors while making decisions. For instance, we often hear that if the price earning ratio of a share comes below 15, then it is a good buy. The reality is that the valuation of stocks is a complex endeavor.

    What are the implications of heuristics and biases for financial decision making? ›

    Heuristics and biases in behavioral finance can significantly impact investment choices. They may lead investors to make suboptimal decisions, such as buying or selling assets based on emotional reactions or relying on incomplete or biased information.

    What are the challenges in lending to SME? ›

    Here are 6 most common challenges that SMEs face in this regard:
    • Limited access to traditional financing. SMEs often struggle to access financing from traditional sources such as banks. ...
    • Lack of Collateral. ...
    • Inadequate Financial Documentation. ...
    • Limited Investor Awareness. ...
    • Regulatory Constraints. ...
    • Alternative Financing Options.
    Jun 12, 2023

    How can I improve my SME financing? ›

    One way to reduce financing obstacles for SMEs is to strengthen the infrastructure that supports financial transactions, including laws, regulations and institutions to create, register and enforce collateral, insolvency regime and credit reporting tools.

    What are the 4 types of heuristics? ›

    Several heuristic methods include representativeness, availability, base rate, and affect heuristics. People commonly use heuristic reasoning in their everyday lives without realizing it; heuristics are frequently referred to as mental shortcuts.

    What are 3 examples of heuristics? ›

    Availability, anchoring, confirmation bias, and the hot hand fallacy are some examples of heuristics people use in their economic lives.

    What is an example of a heuristic in finance? ›

    Heuristics are often defined as mental shortcuts or rules of thumb, which are used by investors while making decisions. For instance, we often hear that if the price earning ratio of a share comes below 15, then it is a good buy. The reality is that the valuation of stocks is a complex endeavor.

    How does heuristics affect decision-making? ›

    Heuristics are mental shortcuts that can facilitate problem-solving and probability judgments. These strategies are generalizations, or rules-of-thumb, that reduce cognitive load. They can be effective for making immediate judgments, however, they often result in irrational or inaccurate conclusions.

    Why do we use heuristics in decision-making? ›

    There are times when it's necessary to make a decision without having all of the information and facts you may like. You may not have the time or energy to research all of the potential options. Heuristics can help you to come to a decision with limited information by offering measures that are available to you.

    What are the factors affecting financial performance of SME? ›

    From the theoretical basis and the results of previous research, it can be seen that factors affecting the performance of an SME include two elements: subjective factors such as solvency, firm size, growth rate, access to credit institutions, labor qualifications and duration of operating time of the business; and ...

    What is the biggest challenge for SMEs? ›

    Difficulties in Getting Financial Support

    One of the major issues for small and medium-sized enterprises (SMEs) is getting the money they need to run and grow their businesses. This challenge often arises because traditional banks and lenders might be hesitant to lend money to smaller businesses.

    What are the challenges of financial reporting in SMEs? ›

    The study found that the challenges facing SMEs in preparation and presentation of financial reports are: inadequate accounting books and records, manpower, accounting system and non-running their transactions through the banking system.

    What are the three factors that can contribute to SME success? ›

    For SMEs, there are three factors that are likely to have an impact on performance.
    • Vision And Leadership. Good leaders have a clear vision for their business. ...
    • Strategic Focus. ...
    • Culture Of Innovation.
    Nov 26, 2019

    What is the limit of SME financing? ›

    The PIBIs shall provide local currency finance for all types of financing i.e. term financing as well as working capital/running finance. Maximum financing limit for single SME is capped at Rs 10 million. terms & conditions of financing facility approved by the PIBI.

    What is fintech solution for SME? ›

    Fintech plays a vital role in supporting small businesses by providing access to capital, improving payment solutions, reducing costs, enhancing financial management, expanding access to financial services, and fostering innovation and efficiency.

    What is heuristic theory in business? ›

    Heuristics provide the entrepreneur with cognitive problem solving tools or shortcuts when they need to make a decision or solve a problem. Heuristics are based on previous experiences, and become rules of thumb or golden rules that an entrepreneur follows when a quick decision is required (Cossette, 2014).

    What is an example of affect heuristic in finance? ›

    An example of this is when humans buy a product because the company stands for good values and perhaps donates to help charities. The fact that the company donates and does these positive things should have no impact on the decision because logically, people would choose the product purely based on how it functions.

    What is heuristic theory in investment decision-making? ›

    A heuristic is a crude rule of thumb for making judgements about probabilities, future outcomes, and so on. A bias is a tendency towards making judgemental errors. The heuristics and biases approach studies the heuristics people employ to form judgements and the associated biases in those judgements.

    What is a heuristic method in business? ›

    What are Heuristics? Heuristics are problem-solving techniques that result in a quick and practical solution. In contrast to business decisions that involve extensive analysis, heuristics are used in situations where a short-term solution is required.

    References

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